Find what's broken in your marketing.
A real 3-minute conversation with an AI strategist — not a form scan — that grades your funnel and shows you exactly what to fix first.
Starting your scorecard…
Hang tight — your AI strategist is warming up the conversation.
You've got something worth buying.
So why isn't it selling?
You know your product is good. The traffic shows up. And still — barely anyone converts. It's exhausting, and it's not your fault. It's a leak in your funnel you can't see. Here's exactly where it's happening.
Traffic comes in. Sales don't.They look around, then leave — and you have no idea why.
The leads just… stopped.What used to bring in business quietly stopped working.
You're burning ad money on guesses.Cash goes out the door and you can't tell what's actually working.
Working harder than ever, going nowhere.You're busy every single day, but the numbers won't move.
Out of 1,000 people who find you, a handful actually buy. That stings — but it's fixable the moment you can see exactly where they're slipping away.
It actually talks to you — like a strategist would.
Most "audit" tools just scan your site and spit out a checklist. Ours asks about your business, listens, and digs into what's really going on. That's how the grades come out accurate.
We're marketers who got tired of watching good businesses guess.
Effct.org is a behavior change marketing consultancy. For 30+ years we've helped organizations grow — from public health campaigns to scaling businesses. We've seen every marketing mistake, and we know what actually moves the needle.
Most advice out there is generic. Yours shouldn't be. So we put our expertise into a tool that has a real conversation with you — no consultant price tag — and tells you the truth about where you stand. We're rooting for you.
Easy to use. Genuinely useful.
“The Marketing Scorecard tool was really interesting and helpful… very intuitive and easy to use!”
“Very nifty. Excellent UX. Very smooth, easy to use.”
See your marketing,
graded like a report card.
A grade for every funnel stage
Awareness, Consideration, Conversion, and Retention — each scored A through F so you see exactly where you're leaking growth.
One overall Marketing GPA
A single number on a 4.0 scale, with a plain-English verdict on where you stand and what it means.
Your top priorities, ranked
The highest-impact fixes for your business — so you know exactly what to do next, not just what's wrong.
Three minutes. Three steps.
No long forms. No homework. Just answer a few questions and get a real answer.
Have a quick conversation
Answer a few smart questions in a 3-minute chat. It adapts to your business — no generic checklist.
Get your scorecard instantly
We grade every stage of your funnel and calculate your Marketing GPA — on the spot, no waiting.
See what's working — and what's not
Walk away knowing exactly where you're strong, where you're leaking growth, and what to fix first.
A marketing audit like this usually costs $5,000–$15,000. Get it for FREE.
Agencies charge thousands for a funnel diagnosis and a list of priorities. You get the same graded analysis here — built on 30+ years of real-world marketing — for free.
Stop guessing.
Start growing.
Three minutes from now, you could know exactly what's broken in your marketing — and what to fix first. It's free. There's no reason not to.
Starting your scorecard…
Hang tight — your AI strategist is warming up the conversation.
